A brand is a magnet that attracts consumers to your product or service. A good brand can also mean an intangible corporate asset. In addition to having a good product and quality, a product must also have a good brand name for your brand is always remembered by consumers. Below are 8 key successes for your brand to be recognizable and long lasting.
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| Key To Succes |
Keys to Success Your Brand Is Easily Identifiable and Durable
1. Choose Design Partner Carefully
A design partner is also a business partner. Choose a design partner who can have free time and be able to listen to all the desires you want to get from a business brand. By having a good design partner, you will get the beginning of a branding process through the process of creating a good brand or logo as well.
2. Customize Brand Name with Target Market
Customize your brand name with your targeted target market. For example, you want to make a fashion product with a target female, or young child, then roughly the name that is suitable for the fashion product can be Isabella Fashion or Flower Fashion. Where, these two names show feminine nature.
3. Avoid Use of Complicated Abbreviations
Consonant abbreviations can make your brand or brand name more difficult to remember. In addition, consonant abbreviations are also more difficult to be associated with the product. Many misconceptions arise from the use of abbreviations. Especially if there are other products that have similar abbreviations.
4. Create a Unique Name
The name of a unique brand will make your product memorable. Usually someone will use a brand name that is slightly extreme to look different in the eyes of consumers. But one thing to remember, even if you want to be different, do not let the name of a brand actually creates the impression of a doubt and negative from a consumer who wants to buy your product. Choose a unique, positive impression to get your brand to gain consumer confidence.
5. Easy to Spell & Remember
An easy name to remember is a name consisting of two to four syllables, but not colliding with 2-3 consonants. For example, cool shoes will be better than sportswear because it is easier to pronounce and do not collide with consonants.
6. Create Product Differentiation
Make people instantly understand the difference in your product when you first read or see the brand. For example, Pizza Huh-Hah will give the association that the pizza has a very spicy food characteristics.
7. Maintaining Product Quality
Maintaining product quality is also a branding way that will make your product more familiar to your customers. If the quality of a product is always consistent in good condition, then people will always believe in the integrity of the business, regardless of the products it markets.
8. Respond Input from Consumer
Consumers are kings, by responding to consumer complaints about the product will also make your brand will be considered to have a positive side and care about its customers. In addition, an enter can also be an idea for an innovation for your next product.
A brand or branding process of a product would require a marketing strategy that would involve the financial part for a fund. Therefore, use Journal online accounting software that can help you make cost calculations quickly and efficiently.